In 2014, Austria launched an initiative that turned into an unprecedented global success: the “Wings for Life World Run” to benefit spinal cord research. Since this year, there has been a happy as well as lucky worldwide partnership with “Allwyn”, Europe's leading lottery provider – and thus, indirectly, with the Casinos Austria and Austrian Lotteries Group, because “Allwyn” (formerly Sazka Entertainment) is the majority owner of Casinos Austria.
The connection between gaming and this sporting humanitarian event is closer than it might at first appear: “Where we all win,” says Pavel Turek, Chief Global Brand and CSR Officer at Allwyn, “because it's not one party that wins, but everybody.”
Anita Gerhardter, CEO of Wings for Life, had this to add: “This slogan – ‘where we all win’ – is a perfect expression of what the Wings for Life World Run stands for.”
The groundbreaking system involving a variable finish line thanks to the Catcher Car also has parallels to gaming: this allows you to decide for yourself how far you would like to run – similar to the principle of a lottery or the game of roulette, where you also choose the numbers with which you hope to win.
The Allwyn Group, which in addition to Austria also has stakes in gaming companies in Greece, Cyprus, the United Kingdom as well as in its home country, Czechia, has entered into a three-year partnership with the Wings for Life World Run. This, together with the fact that Allwyn and its subsidiaries raised around €32 million for good causes in the previous year, proves that it as well as the European gaming industry are sincere about humanitarian and social projects as well as health research.
As part of the partnership, the over 6,000 employees of Allwyn and its subsidiaries will be encouraged to take part in the Wings for Life World Run on May 7, with the entry fee already paid for. This underscores Allwyn's commitment to charitable causes.
About Allwyn AG
Allwyn is a leading multinational lottery operator that develops better lotteries to raise more money for good causes by focusing on innovation, technology, efficiency and security across a growing portfolio of leisure games. The lottery approach, focusing on affordable leisure games, has earned Allwyn a leading market position with trusted brands across Europe in Austria, Czechia, Greece and Cyprus, as well as in the UK. https://www.allwynentertainment.com/